With guests feeling the pinch of inflationary pressures, California-based Urban Plates has upgraded its Plate Pass program and slashed the price from $10 per month to $5. Unlike other loyalty or subscription-based programs, Plate Pass benefits are redeemable immediately and are not blocked by a tier system, said CEO and Co-Founder Saad Nadhir.
“People are making tough choices and we want to make Urban Plates an easy choice,” he said in a company press release. “Many are cutting back, but we don’t want them to feel like they have to cut back on our craveable, wholesome food.”
Set to launch on Sunday, members will receive 20% off their entire check at the cash register as well as the Urban Plates app.
Guests may sign up at urbanplates.com/platepass.
“Plate Pass is a partnership with our guests: Urban Plates offers our best possible pricing to members,” Nadhir said. “They get 20% savings, and we can rely on their business and subscription fee, so both sides benefit. It’s a win-win collaboration for these challenging economic times.”
Urban Plates launched the original Plate Pass in January 2021.
The chain was founded in 2011 and has 17 locations.
