Sprinkles, the dessert bakery behind the Cupcake ATM, has opened its first domestic franchise in Riverton, Utah since launching in 2005 in Beverly Hills. The brand now has 23 bakeries and over 50 cupcake ATMs nationwide.
“Opening the first Sprinkles in Utah is such a treat,” Owner Colin Larsen said in a company press release. “Everyone is so excited to see a national brand like Sprinkles here and be part of the community in Riverton.”
Under CEO Dan Mesches, Sprinkles hopes to open 100 domestic franchise locations and 100 international locations over the next three years in Australia, Canada, U.K. and MENA.
“With a track record of increasing sales and revenue year over year by 20% with an award-winning c-suite team overseeing marketing, finance, and operations, Sprinkles is at its prime for both domestic and international franchising,” Mesches said in the release. “We are looking forward to announcing a series of new deals in 2023, including our first international franchise in Asia.”
During the pandemic, Sprinkles launched an e-commerce platform and national shipping, and invested in technology and design to enhance the in-bakery guest experience. It boasts bakeries posting $2 million in AUV and sells a line of chocolate bars, popcorn and cookies inspired by its best-selling cupcake flavors. This past year, Sprinkles partnered with lifestyle and culinary brands including Lexus, Golde, Kosterina, and Sanctuary, along with celebrity chefs Brooke Williamson and Claudette Zepeda to launch flavors.
