Starbucks is brewing up excitement around NFTs with the launch Starbucks Odyssey Journeys, a series of entertaining, interactive activities to earn collectible Journey Stamps (NFTs) and Odyssey Points that will unlock access to benefits and experiences. Powered by Web3 technology, Odyssey is open to a small group of waitlist members, including customers and employees, who will collaborate with the company to co-create the future of the experience, according to a company press release.
“Starbucks has a history of harnessing emerging technology to innovate on behalf of our customers and making it easily accessible and approachable for the mainstream,” Brady Brewer, Starbucks executive vice president and chief marketing officer, said in a company press release. “Our innovative spirit and the desire to continuously exceed the expectations of our customers has led to the launch of Starbucks Odyssey.”
Starting in January 2023, monthly invitations will continue to be offered to a wider group of members on the waitlist.
How it works
Starbucks Odyssey members will use their Starbucks Rewards login to access the beta experience. Once logged in, they may participate in Journeys, which include a series of interactive activities ranging from taking a virtual tour of Starbucks coffee farm Hacienda Alsacia in Costa Rica and trivia about Starbucks heritage to playing interactive games. Once a Journey is complete, members earn collectible Journey Stamps (a Polygon-based NFT) and bonus points toward their point total.
As stamps are collected, members’ point total will increase, unlocking access to benefits and experiences that can’t be found anywhere else. There are three levels that members may unlock, with the benefits and experiences becoming richer and more unique at the highest level. they could range from participating in a virtual espresso martini-making class and accessing unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve Roasteries, or even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica at the higher levels.
Shortly after the beta launch, members will have access to the Starbucks Odyssey market powered by Nifty Gateway, where they can buy or sell Starbucks Odyssey digital collectible stamps among members, with Polygon as the blockchain for the entire experience starting with the beta launch.
Coming in 2023
Through the Starbucks Odyssey market powered by Nifty Gateway, Odyssey participants may purchase stamps directly with a credit card — no crypto wallet or cryptocurrency will be required. Each digital collectible stamp bought will include a bonus point value that will go toward a member’s total points.
Early next year, members will be able to purchase unique, limited-edition stamps through the Starbucks Odyssey market.