Texas-based Genghis Grill is seeing strong momentum in the first three quarters of 2022 since announcing its franchise growth strategy last year,
Since April, the brand has signed five multi-unit franchise agreements with new and existing franchisees to expand into several markets including Reno, Nevada; Houston, Texas; Little Rock, Arkansas; Jackson, Mississippi and throughout Ohio, according to a company press release.
“Franchise interest is at an all-time high for Genghis Grill,” CEO Gregg Majewski, CEO of Mongolian Concepts, the management group behind Genghis Grill, Flat Top Grill and BD’s Mongolian Grill, said in the release. “To say this year has been a success would be an understatement. The momentum we are witnessing is invigorating and our goal is to reach 1,000 restaurants in the next 10 years, with operators looking for an innovative, fast casual model that is meeting the demand of today’s consumers.”
At the beginning of this year, Genghis Grill launched a franchise incentive offering new qualified single and multi-unit franchisees a reduced franchise fee of $5,000 per location, $0 in development fees (normally $75,000) and up to $150,000 in royalties waived over the initial two years. The deal is still available for entrepreneurs interested in signing a single-unit or multi-unit deal with a maximum of five units through Dec. 31, 2022. The first unit must be opened within 12 months of franchise agreement signing
The franchise has also unveiled a brand-new prototype store, with a reduced footprint, fast casual service model and technology designed to streamline operations and improve the guest experience. It will be utilized throughout 2023 as the new stores begin to open, and all existing locations will be remodeled over the next four years..
“Over the last year, we’ve invested a great amount of time, effort and resources to ensure we maintain our spot as the leading create-your-own bowl concept for both consumers and franchise candidates,” Rich Guckel, director of franchising, said in the release. “We revamped the look and feel of our restaurants, continued to innovate our menu offerings and invested in new technology and resources to ensure optimal performance. Additionally, we launched a franchise incentive, offering restaurant operators the opportunity to expand their portfolio with a leading concept.”
This marks the first year of new franchise growth for the brands since 2011, and the first deals completed since Majewski, formerly CEO of Jimmy John’s, joined in mid-2021.
Since launching 24 years ago in Dallas, Texas, Genghis Grill has over 50 locations.