The COVID-19 pandemic drove a host of changes in the restaurant industry, and many of those will be with us for the foreseeable future. As dining rooms closed, those with drive-thrus slimmed down their menus to speed up service and many rearranged processes to adapt to staffing shortages.
One of the changes many made to their operation was adding curbside pickup as an additional service channel. Instead of coming inside or waiting in a long line at the drive-thru, customers placed their orders via a mobile app, pulled into the restaurant parking lot, and waited for a restaurant employee to bring the order to their car. In the early days of the pandemic, according to the National Restaurant Association, 67% of restaurant operators added curbside pickup to their operations.
Curbside pickup has proven to be a hit with customers and is likely to be a permanent offering.
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