Restaurant Brands International and McWin, a European franchisee, have signed a master agreement to bring Burger King and Popeyes to several countries in Eastern Europe. New restaurants are slated to open in 2023, according to a press release.
McWin, through its newly established Rex Concepts CEE platform, is set to expand the Burger King brand in Czech Republic, Poland and Romania, and to bring the Popeyes to Czech Republic and Poland, with plans to open 600 restaurants throughout these countries over the next 10 years.
“We’re thrilled to have reached this milestone with McWin, and we are confident that their strong experience in developing businesses will translate to successful expansions of our iconic brands in Eastern Europe,” David Shear, president international of Restaurant Brands International Inc., said in the press release. “This announcement highlights our commitment to serving more guests with our iconic flame-grilled Whopper sandwich and our bold Louisiana style chicken, among other favorites. This is a big step in our ambitious expansion journey for these brands, and we’re excited to keep growing our footprint across Eastern Europe.”
“We are excited to continue to strengthen McWin’s leadership position in Europe, where we see significant growth opportunities and incorporating strong premium brands in our 1,300 growing restaurant portfolio, such as Burger King and Popeyes,” Henry McGovern, co-founder of McWin, said in the press release. “Following the acquisition of BK SEE Poland S.A. in August, this is the second investment made through our €525 million ($543,672,150) McWin Restaurant Fund and demonstrates our commitment to helping brands reach the next level with operational excellence as we unlock sustainable long-term value for customers, employees, communities and the local economies where we operate.”
Burger King operates more than 18,000 locations in more than 100 countries. Popeyes has more than 3,800 restaurants in the U.S. and around the world.