A McDonald’s in Turku, Finland. Photo by iStock.
Finnish design brand Vain has released a collaborative line of clothing with McDonald’s. Vain took used McDonald’s Finland employee uniforms and turned them into upcycled pieces ranging from dresses to miniskirts, according to a press release.
“When I was first presented with the idea of a McDonald’s workwear fashion project I was immediately intrigued,” Jimi Vain, creative director and designer at Vain, said in the press release. “Growing up in a very rural part of Finland, there weren’t really any dedicated spaces for us to hang out as teenagers. The local McDonald’s sort of fulfilled that function for us. It was accessible to anyone and was a familiar vibe. Also, it was the closest we could get to global pop culture out there in the north. We spent many evenings, and made many memories, hanging around the local McDonald’s in our teens.”
The pieces will be raffled off internally at McDonald’s, but they’re just for fun — employees won’t be able to wear the collection in restaurants.
“The work uniforms include familiar colors, patterns and details that everybody can recognize. Being playful with the silhouettes has been pleasant as the McDonald’s brand attributes come along,” Roope Reinola, co-founder and CEO of Vain, said in the release.
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Photo by Sofia Okkonen, courtesy of Vain. |
