Australian-owned and California-based Great White, a fast casual cafe offering food, beverage, art, architecture, design and music, is opening its third location in Los Angeles on Melrose Avenue in West Hollywood, according to a company press release. Helmed by Chilean Chef Juan Ferreiro, the menu features juices, smoothies, bowls, salads and wood-fired pizzas, along with several new items, including Citrus Burrata, Mushroom Fries, Charred Brocclini and Crispy Fish.
“Great White was born out of what we perceived to be a gap in the market for an all-day, fast-casual cafe that we knew at home in Australia,” Sam Trude, co-founder of Great White, said in the release. “Our West Hollywood location is an extension of what we’ve found to be a successful formula that considers all of the necessary elements for an unforgettable dining experience – interesting art, design, architecture, music, and a variety of options as it pertains to both food and beverage that feature the best ingredients and an ever growing list of talented makers.”
The brand’s natural wine program, overseen by Andy Miller (formerly of Tabula Rasa), also mimics its approach to food, delivering fun, bright and crushable wines made by small and independent producers, Trude said.
The look
Partnering with Los Angeles-based architect Natalie Kazanjian to set the tone, the 5,000-square-foot space embodies the brand’s European-inspired aesthetic with plastered walls, soft woods, clay-wall lights and Zellige tiles, Trude said. The pink exterior is color-matched to one of the co-founder’s childhood homes in Australia. The interior dining room is anchored by a Portuguese limestone bar and large woven pendants from Pakistan. Custom doors open up onto the outdoor patio with twin fireplaces and reclaimed cobblestone flooring from Germany. A large-scale painting — “Forgotten Planet Awakens” — by Berlin-based artist Danny Gretscher adorns the main wall and acts as a focal point of the dining room.
The latest location also boasts an outdoor private dining room for up to 12 guests.
“I have always enjoyed this part of West Hollywood, which seems to seamlessly connect all of the different worlds within it such as entertainment, nightlife, tourism, etc.,” Sam Cooper, co-founder of Great White Partners, said in the release. “What underpins all of it is the community. We look for a strong sense of community in every space we enter. There is a real energy about this space and the surrounding area and we are excited to tap into that with Great White – Melrose.”
The cafe also features high-efficiency, low-powered speakers delivering the brand’s playlists, curated by music director and DJ Max Van Ville.
Great White’s first two locations are in Venice Beach and Larchmont Village.
