Panera Bread has elevated the packaging for its grocery products, along with the launch of several additions to its portfolio, according to a company press release.
Designed by LAM Design, the packaging features a more prominent logo, the use of Panera’s iconic green to help shoppers identify and find the brand, as well as updated photography that communicates the quality and craveability of the products. The campaign, titled ‘Pairs Well With,’ is designed to place Panera grocery items at the center of important family moments.
“Our mission for Panera’s CPG business is to make craveable Panera products easily accessible wherever consumers shop for groceries,” Zach Soolman, Panera’s VP and general manager of CPG, said in the release. “Our new look and feel and exciting product innovations are sure to delight our consumers who can now stock chef-crafted Panera favorites at home, ready to enjoy whenever they want, for any occasion.”
Panera’s line includse:
- Italian Wedding Soup.
- Chipotle Ranch Dressing and Wildflower Honey Mustard Dressing.
- Garlic Demi Baguette.
- English Muffins.
- Refrigerated bowls; pasta bowls in Chicken Caprese, Tuscan Style Chicken and Lemon Chicken Primavera, available nationwide.
- Artisan Cheese Crisps.