Jack in the Box has launched an ordering website and native mobile app in partnership with tech company Bounteous, according to a press release.
The brand’s online ordering and integrated mobile app features an array of capabilities including full menu ordering, customization options, location finder, product and restaurant information, flexible delivery or pickup options and an integrated loyalty program.
“We want to reach customers at the moments that matter most, with platforms that are simple and easy to use. Now Jack in the Box guests have a fast and easy way to order ahead and get loyalty points not only through the app but also through a new mobile web experience,” Ryan Ostrom, CMO of Jack in the Box, said in the press release. “In addition, this new solution modernizes Jack in the boxes tech stack allowing us to provide a more personalized and seamless digital guest experience across our various consumer touch-points.”
The website and app, along with a robust new enterprise martech stack, is the most recent step in a renewed focus on digital transformation for the brand. Jack in the Box has identified digital investment as a key for their growth strategy, tapping Bounteous as a co-innovation partner to help them grow digitally.
“We’re proud to partner with Jack in the Box to create a customized solution that showcases the personality of the brand while improving the user experience,” Jesse Dundon, EVP, managing director at Bounteous, said in the press release. “Our proprietary technology accelerator, NomNom, made it possible to integrate a suite of best-in-class loyalty, CRM and commerce platforms such as Olo and get to market more quickly.”
Jack in the Box operates more than 2,200 restaurants across 21 states.