Dunkin’ has rolled out an improved loyalty program, Dunkin’ Rewards, formerly DD Perks. The revamped loyalty program was designed with member feedback and introduces more food and beverage rewards, increased flexibility on when and how guests choose to use their points, and a Boosted Status, a special loyalty tier for Dunkin’s most dedicated fans, according to a press release.
“When we set out to improve DD Perks, we asked our members what they wanted to see in a new program. They told us three things: flexibility, variety and recognition,” Scott Murphy, head of the beverage-snack category and president at Dunkin’, said in the release. “And we did just that — we solved the three biggest constraints to bring a new and improved customer experience to Dunkin’ fans.”
With the program, Dunkin’ Rewards members will earn points faster, receiving 10 points for every $1 spent compared to five points with DD Perks. Rewards start at 150 points instead of 200 points, meaning members can redeem a reward after spending $15.
Members will be able to redeem points for food like donuts, hash browns, bagels and more or choose to stack their points and redeem multiple items in a single transaction.
Guests who visit 12 times in a calendar month reach Boosted Status and unlock more points and benefits for the following three months.
