Restaurant News Hubb
Advertisement
  • Home
  • News
  • Restaurants & Services
  • Contact us
No Result
View All Result
  • Home
  • News
  • Restaurants & Services
  • Contact us
No Result
View All Result
Restaurant News Hubb
No Result
View All Result
Home Restaurants & Services

Burger King scares up some serious heat with the Ghost Pepper Whopper

admin by admin
October 11, 2022
in Restaurants & Services


The launch of the Halloween-themed Ghost Pepper Whopper comes along with enticements for BK Royal Perks Members./Photo courtesy of Burger King

The Ghost Pepper Whopper, complete with Halloween-themed orange bun, debuted at Burger King Monday.

This Whopper hits fans with some serious heat—the flame-grilled beef patty is topped with spicy queso, crispy jalapenos, bacon and ghost pepper cheese, layered on a toasted orange and black sesame seed bun. The ghost pepper was the first to measure over 1 million Scovilles, the scale used to test heat levels. Although it is no longer the hottest pepper in the world, it’s way up there.

The LTO is an obvious tie-in to the Halloween season, but Burger King is enticing fans of the holiday with even more themed promotions. The chain is adding an electromagnetic field ghost detector within the BK app, giving Royal Perks Members a chance to track down paranormal activity in their homes.

Members who use the Home of the Ghosts feature in the app can also score a meal for two featuring the Ghost Pepper Whopper, available from Oct. 17-31.

Last month, Miami-based Burger King announced its “Reclaim the Flame” plan, showcasing a renewed focus on its signature Whopper. The plan includes investing in premium branding to reaffirm the status of its flame-grilled Whopper and developing new flavor extensions, like the new ghost pepper LTO.

The plan was developed in collaboration with franchisees and includes Burger King investing $400 million over the next two years, with $150 million of that going to marketing, advertising and digital. The remaining $250 million is targeted for a “Royal Reset”—upgrading restaurant technology and kitchen equipment and remodeling units.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.





Source link

Tags: burgersLTOsmarketingMenuNews
Previous Post

Toast announces integrated invoicing serviceQSR Web

Next Post

Big Chicken enters ASU’s Mullett ArenaFast Casual

Next Post

Big Chicken enters ASU’s Mullett ArenaFast Casual

Recommended

US Foods lifts Q1 2023 results on cost inflation, volume growth

May 15, 2023

The Tech Stack You Need for Seamless Curbside PickupFast Casual

December 3, 2022

Golden Corral Expansion to Include Homeward Kitchen Concept

May 12, 2023

Ghost kitchens feeding revenue stream for virtual food brands

April 16, 2023

Don't miss it

Restaurants & Services

La Madeleine and Acurio International name new executives

September 23, 2023
Restaurants & Services

Jack in the Box launches ‘angry’ taco for Halloween

September 23, 2023
News

Webinar: How White Castle navigates efficiency through tech

September 23, 2023
Restaurants & Services

Will Subway make Roark Capital too dominant? Not really

September 22, 2023
News

Taco/Social Brings Unconventional Tacos and Specialty Cocktails to Los Angeles

September 22, 2023
restaurant-20

© Restaurant News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Restaurants & Services
  • Contact us

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Restaurants & Services
  • Contact us

© 2022 Restaurent News Hubb All rights reserved.