While Smoothie King is a giant in the smoothie world today, it has faced many challenges in its decades-long journey to success. The 1990s was a particularly critical decade, a time when many of the seeds to its later success were sewn. The company was growing rapidly, the smoothie movement was taking hold, and Vitamix was producing its first commercial-grade blenders.
Smoothie King, Vitamix, and the smoothie movement were on the cusp of something big.
Download this case study to learn more about this long-standing partnership and how it has proven to be a driver of growth for both companies.
