Dunkin’ has named Jill McVicar Nelson as its chief marketing officer, according to a press release.
As CMO, Nelson will guide advertising, brand marketing, field marketing, strategic planning, product innovation, commercialization and digital marketing for the Dunkin’ brand. Nelson will report to Scott Murphy, head of beverage-snack category and president of Dunkin’.
“Jill’s intricate knowledge of the Dunkin’ business and understanding of product trends and consumer behaviors will help us continue to define the brand’s future growth strategy. I look forward to working together to define the next chapter in Dunkin’ history,” Murphy said in the press release.
Nelson joined Dunkin’ in 2011 and has experience across multiple brand functions, including finance, pricing, strategy, and marketing. She was a principal architect of the Dunkin’ U.S. five-year strategic plan which has been the foundation of the business since 2017. Most recently, Nelson served as VP of marketing strategy where she spearheaded the brand’s innovation strategy to attract the next generation of guests through iced beverages and diverse food offerings.
“Since the day I started at Dunkin’ more than 10 years ago, I have experienced just how special this great American brand is. From the devoted loyalists who drink our coffee every day to the hardworking franchisees who built this brand from the ground up, there is something undeniable about people’s love for Dunkin’,” Nelson said in the release. “I am one of those people and am honored to lead the talented Dunkin’ marketing team in strengthening our position as a leading coffee and beverage brand that will keep America running on Dunkin’ for generations to come.”
Dunkin’ has more than 12,600 franchised restaurants in 40 countries worldwide.