Zaxby’s is partnering with Alabama-based popsicle brand Frios to introduce sauce-flavored popsicles.
Saucesicles, which are available at no cost Monday at saucesicles.com, will feature two flavors: Zax Sauce and Tongue Torch. The Zax Sauce-flavored Saucesicle features the sweet, tangy and creamy flavors created by the chain’s secret blend of spices, black pepper and Worcestershire Sauce. The Tongue Torch Saucesicle is a mild-heat tomato pop with notes of garlic, paprika, turmeric and a hint of lime, according to Patrick Schwing, Zaxby’s chief marketing and strategy officer.
The Saucesicles come in packs of eight and are limited to one order per person. States excluded from shipping include Alaska, California, Hawaii, Montana, Nevada, Oregon, Puerto Rico and Washington.
“Saucesicles were created for our most loyal fans that can’t get enough of our signature sauces,” Schwing said in a company press release. “The collaboration with Frios is built on flavor, bringing together two iconic Southern brands.”
Zaxby’s has renamed the month of September “Saucetember” to highlight the brand’s proprietary portfolio of 12 dipping and tossing sauces.
The chain is also offering a buy-one-get-one-half-off Boneless Wings Meal Deal with wings tossed in one of Zaxby’s eight sauces, when ordering through the app on Sept. 27.
“Partnering with Zaxby’s on this one-of-a-kind project has been a fantastic opportunity, bringing to life Zaxby’s unique idea for a new offering of their sauces,” Cliff Kennedy, CEO and founder of Frios, said in the release.
Founded in 1990, Zaxby’s has over 900 locations in 17 states and is headquartered in Athens, Georgia.