Marco’s Pizza has partnered with SOCi Inc., a marketing platform for multi-location brands, to utilize SOCi’s local store marketing platform systemwide. The partnership will help raise brand awareness within its communities across the country, according to a press release.
SOCi will help streamline and expand Marco’s localized marketing strategy, including local listings, social, and reputation management. Additionally, Marco’s is tapping SOCi for insights through SOCi Listening to gain a better understanding of consumer sentiment around the large and growing pizza industry to improve the customer experience.
“As we continue to expand our franchise presence, we knew we needed a platform with the tools and functionality to manage and positively impact our digital presence,” Chris Tussing, CMO of Marco’s Pizza, said in the release. “With the support of the SOCi team, we’ve been able to provide stores the platform and support needed to manage, create, market, and promote relevant local information and content to better reach customers in their individual trade areas.”
SOCi’s platform has also enabled Marco’s to execute local paid social campaigns.
“SOCi’s top priority is to provide our customers with the tools and strategic insight they need to succeed. We understand that managing and maintaining a localized digital marketing strategy across thousands of locations is no easy feat,” Afif Khoury, founder and CEO of SOCi, said in the release “This is why we equip our customers with the resources and support they need to feel empowered to deliver a localized marketing strategy at scale.”
Marco’s Pizza has more than 1,100 stores in 33 states, Puerto Rico and the Bahamas.