As part of its brands’ transformations, Rego Restaurant Group, the parent company Quiznos and Taco Del Mar, has inked a deal with Michigan-based BCubed Manufacturing LLC, to create a 650-square-foot modular prototype designed to fit on land parcels too small for traditional restaurant development.
The modular restaurants, dubbed “The Qube” for Quiznos and “Baja Shack” for Taco Del Mar, will be manufactured off-site and shipped fully equipped, pre-wired, pre-plumbed and inspected to any site, dramatically reducing the development timeline, Tim Casey, CEO of Quiznos, said in company press release.
“When Quiznos first started in 1981, it was a complete disruptor, not unlike BCubed,” he said. “It was doing things that no other brand was doing and we’re now returning to those roots as the most innovative franchise, by reinventing the brand and making Quiznos an outstanding investment opportunity for entrepreneurs who are seeking profitability and growth. This exciting partnership with BCubed is an important aspect of Quiznos’ overall growth efforts designed to prioritize ROI potential for franchisees.”
As the exclusive manufacturer of modular restaurants for Rego, BCubed Manufacturing is vertically integrating its process to reduce the cost and development timeline for Quiznos and Taco Del Mar franchisees, including decreased inventory lead times and accelerated production timelines. For Quiznos, which has recently invested in improvements to nearly every aspect of its business,from an updated store design and re-branding initiative to a revamped menu and new kitchen equipment, the prospect of offering a unique model along with traditional site development opportunities provides multiple growth avenues for potential and existing franchisees, Casey said.
“We have every reason to believe that Quiznos and Taco Del Mar will be as ubiquitous as ever once again,” he said. “How fast we achieve that depends on franchisee enthusiasm, which to date has been resounding.”
BCubed President Jeff Konczak, whose business Alpena Marc LLC recently signed a two-unit development agreement to build and operate a Quiznos and a Taco Del Mar in Alpena, Michigan, said he was looking forward to helping the brands scale through reduced construction lead time and a simplified process.
“Their approach aligns with mine, which ultimately comes down to wanting to do creative things with brands that are making an impact,” he said.
Based in Denver, Colorado, Rego Restaurant Group manages nearly 800 restaurants in 32 countries.