Mark Priestland, a former Papa John’s marketing executive, is joining Pollo Campero as marketing director to help the brand add 250 restaurants in the U.S. by 2026.
“There’s tremendous growth potential in terms of new restaurant openings, and a really bright future for the brand,” Priestland said in a company press release. “Not only is this a serious responsibility, but it is also one that has the leadership’s team full focus. It involves putting processes in place, creating the right strategy and building strong teams. From a marketing standpoint, we’ll certainly play a big part in those growth plans, as will our strategic partners.”
As the brand continues to grow, Priestland said establishing strong fundamentals will be critical to success. While there are plenty of facets to marketing, he recognizes the family attributes of the Pollo Campero brand and plans to nurture a community presence that will attract guests to experience Pollo Campero and become a part of the family.
“The executive leadership team is a very strong, capable and experienced group, and it’s absolutely a privilege to work alongside them. In conversations with the leadership team, it was obvious that this was a great next step for me to take in joining the company,” he said. “I’m looking forward to the many successes to come.”
To open a location, initial investments range from $887,250 to $2,126,500.
Pollo Campero started as a small family-owned restaurant in Guatemala in 1971.