Nekter Juice Bar, which has over 170 locations across the U.S., has made Jon Asher its first CMO.
Asher, who joined Nekter Juice Bar in 2015 as director of digital marketing, has been responsible for leading a rebranding effort, evolving the brand toward omnichannel marketing and transitioning its loyalty program from punch cards to a mobile app with over 1 million members, according to a company press release.
As CMO, Asher will lead brand development and marketing, brand partnerships, franchise marketing, technology enhancement and innovation, menu innovation and product development. His core focus will be to ensure a fresh, frictionless and fun omnichannel marketing experience across all customer touchpoints in-store, online and out-of-home.
“Jon is one of the most gifted digital marketers in the industry whose creativity and ingenuity has positioned Nékter Juice Bar as one of the industry’s top success stories,” CEO Steve Schulze said in the release. “With deep and proven digital marketing expertise and a keen sense of innovation, he continues to be a key reason for Nékter’s continued success and expansion across the country.”