Restaurant News Hubb
Advertisement
  • Home
  • News
  • Restaurants & Services
  • Contact us
No Result
View All Result
  • Home
  • News
  • Restaurants & Services
  • Contact us
No Result
View All Result
Restaurant News Hubb
No Result
View All Result
Home Restaurants & Services

Mark Hamill returns to Jack in the Box, this time as a pitchman

admin by admin
August 1, 2022
in Restaurants & Services


Mark Hamill is returning to Jack in the Box, which fired him decades ago for doing impersonations in the drive-thru./Photo courtesy of Jack in the Box.

Mark Hamill will finally get to put his acting skills to work for Jack in the Box.

The actor, who played Luke Skywalker in the Star Wars franchise and voiced the Joker in several animated Batman movies, will appear in ads for the San Diego-based burger chain to promote the return of a pair of products: Spicy Chicken Strips and French Toast Sticks.

Hamill apparently was fired from a Jack in the Box before his Star Wars days. He told James Corden’s “Late Late Show” three years ago that he tried voicing the Jack Box character while in the drive-thru. The manager didn’t like it and sent him home for good.

“I always aspired to work the window, the drive-thru,” he said. “The one chance I had at it, it never occurred to me not to be in character as the clown, as the Jack in the Box clown.

“The manager didn’t like it. He told me to go home and never come back. Yeah, I got fired. Fired for being in character.”

Jack in the Box is releasing a limited-edition comic book that illustrates Hamill’s history with the chain that customers can start purchasing in mid-August at the “Jack in the Box Swag Shop.”

Hamill will appear in the “epic comeback” campaign across television, digital and social channels.

The new campaign comes months after Jack in the Box named TBWAChiatDay as its new creative agency, seeking to reinvigorate its marketing.

Both Spicy Chicken Strips and French Toast Sticks periodically return to the Jack in the Box menu for a limited time.

Jack in the Box French Toast SticksJack in the Box French Toast Sticks./Photo courtesy of Jack in the Box.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.





Source link

Tags: marketingNewsQuick_Service
Previous Post

German Doner Kebab appoints chief procurement, sustainability officer

Next Post

Faze Subs launches via DoorDash

Next Post

Faze Subs launches via DoorDash

Recommended

Zytronic, DISIGN provide touchscreens to Japan drive-thru QSRs

July 28, 2022

Island Poke taking Wimbledon | Fast Casual

July 29, 2022

Checkers & Rally’s gets National French Fry Day moved to Friday

July 28, 2022

Taffer’s Tavern To Celebrate Back-to-Back Grand Openings in D.C. and Boston Areas

August 2, 2022

Don't miss it

Restaurants & Services

California-based Epic Wings to open first Florida location

August 12, 2022
News

Fast Casual Hall of Fame inductees include Fazoli’s, Panera Bread, Native Brand leaders| Fast Casual Executive Summit

August 11, 2022
Restaurants & Services

Fat Brands will pay $2.5M to settle shareholder lawsuit

August 11, 2022
News

Krystal Excites the Night With Ray J

August 11, 2022
News

NYC Hotels Roll Out Great New Breakfasts

August 11, 2022

restaurant-20

© 2022 Restaurant News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy.

Navigate Site

  • Home
  • News
  • Restaurants & Services
  • Contact us

Newsletter Sign Up

No Result
View All Result
  • Home
  • News
  • Restaurants & Services
  • Contact us

© 2022 Restaurent News Hubb All rights reserved.