Digital signage producer Creative Realities and restaurant concept Freddy’s Frozen Custard & Steakburgers, have teamed up to launch the fast casual brand’s digitized design-optimized menu board, according to a company press release.
The goal for the digital signage is to provide a more seamless experience for Freddy’s customers and team members by reducing order and fulfillment times and better facilitating product choice through data-driven design strategy.
“Freddy’s and Creative Realities have been collaborating on next-generation technology projects for years, so we knew from the beginning that we wanted Creative Realities to take charge of these more strategic, digitized menus,” Sean Thompson, IT director at Freddy’s, said in the release. “From consulting to design and implementation to the customer care that follows project deployment, Creative Realities brings every piece of the project to the table with expertise and the highest skill level in the market. And now our customers get to reap the benefits of a brilliantly designed menu, shorter wait times for their food and focusing on enjoying their meals and time spent with family and friends.”
Freddy’s chose Creative Realities as a consultant to analyze and optimize its menu board design, which included providing insights to better predict and influence customer behavior, increase customer throughput during ordering and the creation of a consistent brand identity across franchise and corporate locations.
Following a pilot test, Freddy’s rolled out the design and hardware at restaurants around the U.S. and utilized Creative Realities for the implementation of Freddy’s digitalized outdoor walk-up and drive-thru solutions.
“We’ve only just begun to see how technologies and data like this can be applied in quick-service restaurants,” Rick Mills, CEO of Creative Realities, said in the release. “When QSRs utilize and properly analyze customer data, they can leverage next-generation digitization and personalization to create the highest and most seamless experience for customers — and we are thrilled to be at the forefront of these transformations.”
Freddy’s, founded in Wichita, Kansas in 2002, has more than 440 locations in 36 states. Creative Realities provides omnichannel technology to several industries, including food service/QSR, automotive, advertising networks, convenience stores and stadium venues.
