Tim Hortons‘ 31st annual Camp Day returns Wednesday, July 13, when 100% of purchases from all hot and iced coffee sales in the U.S. and Canada will be donated to Tim Hortons Foundation Camps to support sending youth from underserved communities to Tims Camps, according to a press release.
Additionally, the restaurants are selling Camp Day bracelets for $2, with proceeds from sales supporting Tims Camps.
“The profound impact Camp Day has had in raising over $160 million in its history and supporting over 300,000 youth is a testament to the dedication and generosity of Tims restaurant owners and team members and the incredible support from Tims guests year after year,” Axel Schwan, President of Tim Hortons, said in the release.
Since 1974, Tims Camps have supported more than 300,000 youth between the ages of 12 and 16 through its multi-year development programs at its seven camps. Campers from Tim Hortons communities across North America receive school and community-based programming at no cost to them or their families.
“Many of the young people we support have never had the opportunity to experience camp or travel outside their city or town. Our multi-day, overnight camp experiences are uniquely powerful in building critical skills in youth, and strengthening social ties and community connections that can help youth better cope with challenging circumstances,” Graham Oliver, a Tim Hortons restaurant owner and president of Tim Hortons Foundation Camps, said in the press release. “We challenge young people. We help them see their best self. And we work with them as they carve a path towards the future they want.”
Tim Hortons operates 4,800 system-wide restaurants in Canada, the U.S. and around the world.