Burger King has announced that Thibault Roux has been named its chief digital officer in the U.S. and Canada beginning July 18, according to a press release.
“Thibault joins the iconic Burger King brand well-equipped to define, refine and execute a transformational digital experience for our valued guests,” Tom Curtis, president of Burger King North America, said in the release. “Thibault will partner across analytics, marketing, operations and restaurant technology teams to integrate the digital guest experience into everything we do as a brand — with the aim of both exceeding guest expectations and driving profitable restaurant traffic.”
Roux has help digital leadership roles at Optum, Target and UnitedHealthcare.
The Burger King system operates more than 18,700 locations in more than 100 countries and U.S. territories.