Travelers at Raleigh-Durham International Airport can now order meals for pick-up through Reef’s first-of-its-kind virtual food hall, a ghost kitchen, in Terminal 2.
Customers can place and pay for their orders on their mobile devices or at “getReef” kiosks, located in Terminal 2, near Gate C9. Orders are picked up in marked lockers near the order kiosks.
The kitchen features nine brands including Krispy Rice, 800 Degrees Pizza, Pei Wei, Xochimex Cantina Grill, Zinburger and Rebel Wings, as well as local concepts Beyu Caffé, Hubb Kitchen and American Meltdown.
The “getReef Virtual Food Hall” is operated by Reef and its airport concession Disadvantaged Business Enterprise partner, Hubb Kitchens, led by Jason Johnson.
“RDU’s ghost kitchen allows travelers to order from nine different restaurants from their smartphone phone or kiosk in one seamless transaction,” Michael Landguth, president and CEO of the Raleigh-Durham Airport Authority, said in the press release.
Travelers will be able to mix and match food from any of the brands in the same transaction for greater variety and convenience when dining on the fly. In the future, the virtual food hall will offer delivery to guests at their gate, providing additional convenience for travelers waiting for their flight.
In addition to leveraging Reef’s platform and ecosystem, getReef Virtual Food Hall will feature a custom digital ordering experience developed in-house, paired with ambient food storage lockers. Reef expects to rotate brands and menu offerings to suit travelers’ evolving taste and preferences.