Dickey’s Barbecue Pit is making it easier for loyalty members to earn free food with its latest update to its mobile app and Big Yellow Cup Rewards program. At the register, members can open the app and display their QR code, and points are immediately applied to their account.
In addition, members can earn BBQ points and redeem these points across all of the brand’s concepts (Dickey’s Barbecue Pit, Barbecue At Home, Wing Boss, Big Deal Burger and Trailer Birds) within Dickey’s Restaurant Group. Member point balances will be cumulative across all brands and points can be redeemed for menu items at each concept.
“We are very excited to boost our mobile app experience by providing these new features that makes it even easier for our members to engage with our program and brands,” Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants Inc., said in a company press release. “There’s never been a simpler way for our fans to get rewarded for enjoying slow-smoked meats and savory sides. For anyone who hasn’t signed up yet — it is never too late to join our industry-leading loyalty program and earn points!”
Dickey’s Barbecue, based in Dallas, has 550 locations in nine countries.
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