Chipotle Mexican Grill is launching an interactive game called “Buy The Dip” that will give away over $200,000 in free crypto as well as promo codes for 1-cent guac and 1-cent Queso Blanco through July 31, which is National Avocado Day.
Starting at 10 a.m., Monday, fans may play the game by visiting: www.chipotlebuythedip.xyz.
Chipotle began accepting digital currency last month via a partnership with Flexa, allowing guests to use 98 digital currencies, including Bitcoin, Ethereum, Avalanche, Solana, and Dogecoin, to pay for real food at Chipotle. The chain first immersed itself in the crypto space in April of 2021 when it launched a cryptocurrency giveaway through its “Burritos or Bitcoin” promotion, which dished out $100,000 in Bitcoin to celebrate National Burrito Day.
“We want to build the next generation of Chipotle fandom by connecting with the Web3 community,” CMO Chris Brandt said in a company press release. “We’re excited to bring positivity to the crypto conversation by empowering fans to ‘Buy The Dip.'”
Chipotle will give the following Monday through July 30:
- $10,000 in Bitcoin (BTC).
- Five fans get $2,000 per day.
- $5,000 in Ethereum (ETH) per day.
- Five fans get $1,000 each per day.
- $1,250 in Solana (SOL) per day.
- Five fans get $250 each per day
- $3,000 in Avalanche (AVAX) per day.
- 20 fans get $150 each per day.
- $3,000 in Dogecoin (DOGE) per day.
- 20 fans get $150 each per day.
On Sunday — National Avocado Day — the brand will offer the following prizes. In total, over 500 players will win crypto from July 25 to July 31.
- $35,000 in Bitcoin (BTC).
- Five fans get $5,000 each and one fan gets $10,000.
- $5,000 in Ethereum (ETH).
- Five fans get $1,000 each.
- $12,500 in Solana (SOL).
- 25 fans get $500 each.
- $11,250 in Avalanche (AVAX).
- 75 fans get $150 each.
- $11,250 in Dogecoin (DOGE).
- 75 fans get $150 each.
- Chipotle will offer 1-cent guac to all Chipotle Rewards members when they use the digital-only promo code “AVO2022” at checkout on the Chipotle app and Chipotle.com.
Chipotle Mexican has over 3,000 restaurants.
