Tims China partners with Easy Joy convenience stores

TH International Limited, the exclusive operator of Tim Hortons coffee shops in China, has announced a collaboration with Easy Joy, China’s largest convenience store chain with 190 million loyalty club members, according to a press release.

The partnership pairs to develop co-branded ready-to-drink coffee products to sell in Easy Joy’s network of more than 27,800 stores. In addition, the partners will consider potentially locating Tims coffee shops in selected Easy Joy locations.

“We are extremely excited to become partners with Easy Joy, the undisputed leader in convenience stores in China,” Yongchen Lu, CEO of Tims China, said in the release. “We look forward to co-developing ready-to-drink products, a rapidly growing category, starting with our iconic latte and mocha drinks. Easy Joy’s expansive store network will broaden our reach to meet new customers and enter new regions in China.”

“We are thrilled to work with Tims China to develop our first ready-to-drink coffee line,” Yan Liu, President of Easy Joy, said in the release. “Our customers will love the refreshment and convenience that these drinks offer. For some time, we have been looking for the right partner to help open coffee shops at our convenience stores, and we are excited that we have found the right partners in Tims China.”