As restaurants across the country have welcomed diners back into their dining rooms, many have experienced higher levels of patronage. And while this is a good thing, many restaurants are also experiencing a labor crunch—fewer employees are on schedule each shift, workers are out sick, etc. Amid a small labor pool, these challenges are expected to stick around—which can unfortunately lead to longer wait times for food and slower table turning, and, as a result of that, consumers spending more time waiting to be seated. To keep guests satisfied rather than agitated, though, many operators are turning to onsite entertainment, such as television programming. By giving customers a way to pass the time, operators can ease the stress caused by having longer wait times.
Of course, there is no shortage of onsite entertainment to consider adding to a restaurant, so how can operators feel confident they’re making the right choice—one that offers engaging content yet still fits their budget? Careful consideration is key; here’s what to look for in an entertainment provider that won’t break the budget.
For restaurants, there’s no one-size-fits-all entertainment solution—each consumer base brings different interests to the table. Different restaurants will have more success with one type of media over another, for instance, so it’ll be important for operators to choose a media provider that can give access to an array of different entertainment options. From music videos to action sports and so much more, operators will find the variety they need with Loop Media, which offers digital entertainment for a broad range of applications.
Going hand-in-hand with varied content, customizability is crucial. If one line of programming isn’t getting the response operators expect, they’ll need to be able to change things up and update programming to ensure their guests are satisfied. For instance, kids’ programming probably won’t be too entertaining in a sports bar later in the evening; operators should have the ability to work with their media provider to curate a customized playlist of content that their customers will enjoy.
Easy and low- to no-cost setup
Finally, amid labor challenges, supply chain issues, rising food and wage costs and more, operators are already stretched thin—adding expensive media programs may not be on their radar. Thankfully, there are options available that can be implemented at low- or no cost. Loop Media, for instance, is free for operators to set up and operates via advertisements hosted on the platform, and is completely customizable to ensure maximum satisfaction from both operators and customers alike.
In a time when diners are likely to need to wait a little longer than normal to be seated or to get their orders, a little entertainment can go a long way. To learn more about how Loop Media can help restaurants keep customers happy—without breaking the budget—click here.