Global IT platform Givex has announced a partnership with Benjamin, a chain of traditional Brazilian bakeries in São Paulo. Benjamin will use Givex technology to deliver their digital bakery concept, creating an even closer relationship with customers throughout the retail experience, from the point of purchase to after-sales, allowing for continuous innovation and expansion of the brand in the Brazilian market, according to a press release.
“Benjamin has reinvented itself and is experiencing a new moment. With the pandemic, we revisited our strategy and understood that it was time to reposition our brand with an even more modern and digital look,” Paulo Calil, CEO of Benjamin, said in the release. “Our customers are increasingly looking for a consumer experience that brings convenience and ease to their daily lives. Therefore, we focused our efforts on all sides – product, people and technology – to bring the consumer the best in the bakery segment. Counting on the support of Givex, a company recognized in the market for its omnichannel solutions, was fundamental for the advances we seek.”
“The technology that Givex brought to Brazil is a game changer and offers management, innovation and customer relationship solutions that go far beyond what the market is used to,” Maria Costa, general director of Givex Brazil, said in the release. “We are proud to have been chosen as Benjamin’s partners to support the brand’s existing operations and continued growth. Their partnership speaks to the approval and satisfaction of our product and its ability to scale.”
Benjamin will also use Givex’s loyalty program capabilities and launched a new online ordering app using Givex’s web app solution.
Benjamin has 20 bakeries.
