This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6 (National Root Beer Float Day) for a FREE root beer float. No purchase necessary – just a suggested donation to Disabled American Veterans.
“This is our signature promotion,” said Liz Bazner, Senior Director of Marketing at A&W. “We think having Ryan Reynolds attached to it this year is going to make it our biggest and best yet.”
The campaign is a first for Reynolds who until now has only lent his creative abilities to personal projects and a full-time career in the media industry.
“To be honest we were kind of shocked when he agreed to do it,” added Bazner. “It really is true that you miss 100% of the shots you don’t take.”
“I don’t want to sound like an out-of-touch Hollywood egomaniac,” said Ryan Reynolds, “but my name commands a lot of attention. I’m just glad I could help put some of that attention where it really belongs – on A&W’s phenomenal root beer floats and the amazing work of the Disabled American Veterans charity.”
Follow Ryan Reynolds on Twitter to see more spots as they debut.
A&W “New Ryan Reynolds” Campaign Credits:
Whit Hiler – Executive Creative Director
Randy Steward – Associate Creative Director
Coleman Larkin – Senior Copywriter
Sarah Vaughan – Associate Art Director
Robert Baker – Sr. Digital Engagement Manager
Jacob McDaniel – Jr. Digital Designer
Danielle Havrilesko – Senior Account Executive
Audrey Moeglin – Account Coordinator
John Buckman – Video Producer / Director
Ryan G. Reynolds – Talent
George Nathan Noe – Gaffer
Spencer Wadlington – Swing
Callaway Stivers – Sound
Liz Bazner – A&W Restaurants, Sr Director of Marketing
Samantha Jackson – A&W Restaurants, Brand Manager
Spencer Barrett – A&W Restaurants, A&W Digital Manager
Hannah Sither – A&W Restaurants, Content Marketing Specialist